back to news

Selling online? Learn the right way to do it

5 October 2022

Many businesses want to sell online but don’t know where to start or how to choose between the bewildering array of options. To help, the Business Gateway is running a four-part webinar series ‘Setting up an online shop’ which starts on 8 November with expert David James Ross.

The series will explain everything that’s involved in online selling. It will recommend products and services that will make it easier for you to create and maintain an online shop. This course is particularly useful if you sell customised, personalised, made-to-order or one-off products like prints, jewellery and so on.

This is a four-workshop series, and you should sign up for all four sessions. Normally costing around £1,000 this is fully funded for eligible businesses. There are only 12 places available.

Programme dates and key topics (Time: 9.30 am to 12.30 pm)

Week 1: 08 Nov – How to set up an online shop

  • A comparison of online shop platforms – pros and cons
  • e-commerce versus marketplaces – or should you do both?
  • Site assets you will need – images, product descriptions and more
  • Usability and User Experience
  • Site search

Week 2: 15 Nov – Attracting visitors to your online shop

  • Search Engine Optimisation (SEO) for e-commerce
  • Social media marketing for e-commerce
  • Paid online advertising
  • Referrals and affiliates

Week 3: 22 Nov – Turning your online shop visitors into customers

  • The psychology of buying – what makes people buy?
  • Technical matters and usability
  • Social proof
  • Consumer confidence and trust
  • Pricing in e-commerce

Week 4: 29 Nov – Keeping your online shop customers & generating repeat sales

  • Email marketing
  • Customer segmentation
  • Upsells and cross-sells
  • Promotions
  • Developing customers into fans

Expert David James Ross teaches this course based on his own experiences of setting up online shops and getting businesses to increase online sales. David has taught many courses with businesses that have improved their online sales significantly.

This workshop series is aimed at trading businesses with products and/or services ready for sale. You must be based in Leicester and/or Leicestershire. To book visit this page.