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Guiding the Havana Salsa team to growth

25 April 2022

Laura and Rodolfo Roque began their Cuban salsa class business, Havana Salsa, in Leicester around 10 years ago. Since then the husband and wife team have established a network of venues across the East and West Midlands using trained dance teachers. As well as salsa classes for all levels of ability, they offer Salsa Party Nights where people can take part in a Cuban-themed evening of music and dance.

They came to the Business Gateway looking for support to develop more venues and improve their marketing activity. They’ve been supported by Business Adviser Joanna Moore who has provided advice on their pricing structure, helped them define their target customers and more. Watch the video to hear their story.

If you want to speak to a business adviser about growing your business please complete an enquiry form or email