Why being purpose-led can lead to larger profits, innovation and sustainable growth.
Is CSR and ESG embedded into the DNA of your organisation?
Creating social and environmental value through our business model, products and culture is not just a nicety or a way of ‘giving back’. It can actually be a way to drive our organisation forward, innovate new business models and products, create new categories, retain talent and attract great people to work for us. Say hello to the good economy.
To get to Net Zero we need creativity.
Brands must be hyper-connected and deliver stories that are more thoughtful and constructive. Conversations about climate change and environmental wellbeing are often unnecessarily polarised and clouded by conflicting information and confusing stories.
In this session, Jonny Prest, Strategy Director at Seed, will explore how understanding and empathising with our audiences can create campaigns and content that have a better chance of motivating positive behaviour change.
We will cover:
– Understanding the pitfalls of current GDP economics
– How a doughnut economic model can provide a solution
– How to audit your current social and ecologic impact
– Why brand DNA should be at the core of your sustainability journey
– Tangible opportunities to move over to sustainable and regenerative practices
There will be plenty of time for Q&A
About the Speaker
Jonny’s role as a brand strategist is to consistently communicate the purpose of an organisation to its stakeholders with a dance between strategy, branding, design and marketing. From ideation to delivery to tracking and analysis, Jonny remodels brands to leverage skills and resources for the protection of our planet and its people.
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) in partnership with East Midlands Chamber.
