With Google’s Universal Analytics ceasing to work from 1st July 2023, it is imperative to get GA4 properly set up ASAP. This workshop will show you how to get everything you want from GA4 and understand more about your website visitors, followed by a one-to-one consultancy* to help you set up and configure your own GA4 account.
GA4 is completely different to Universal Analytics and data cannot be shared between them, making it essential to fully understand how to set up GA4 and how to use its new reporting interface. Many people are left bewildered by the new system and cannot find the reports and data they want, so this workshop will walk you through how it all works from first principles to creating reports that replicate the ones we’re all used to in Universal Analytics. Plus you’ll discover all the new features that add power beyond Universal Analytics’ capabilities.
You will then be provided with a free set-up and/or audit of your own GA4 account by our consultant, who will ensure everything you want to measure and report on is available. This includes a walkthrough and Q&A session by video call.*
*subject to availability
Who Should Attend?
This workshop and consultancy is for anyone who needs reports on their website visitors and/or wants to understand how users behave on their site in order to generate more business. No prior knowledge of Google Analytics nor any technical knowledge of web design is required.
What we will cover:
- Installing GA4 using Google Tag Manager
- How to trigger events and send data to GA4
- How to use the reporting interface of GA4
- Replicating common Universal Analytics reports in GA4
- Creating custom GA4 reports tailored to your needs
By attending this webinar, you will:
- Know how to push information into GA4 from your website
- Be able to get key reports about website visitors in GA4
- Understand the terminology and metrics in GA4
- Know how to identify areas for improvement on your website from Analytics data
- Be able to report on the performance of marketing channels and campaigns
- Understand how to create custom GA4 reports for additional insight
- Utilise the Explore functions in GA4 to get to more data beyond that available in the standard reports
Who’ll be presenting this workshop?
Ian Lockwood is an Online Marketing and Web Design Specialist. He specialises in SEO, PPC, Google Analytics and conversion rate optimisation. During his 20-year career, Ian has helped B2B and B2C businesses across all sectors to get the most from their online presence.
This presentation is delivered in partnership with Business Gateway Growth Hub and Boom Online Marketing and is part-funded by the European Regional Development Fund. Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire.
Please note: This event is fully funded and FREE for you to attend. In return, we ask for a few minutes of your time to complete an SME Enrolment form, if your business has not already done so. Only one form per business is required. Without a completed form we cannot guarantee your place on this or future Business Gateway events. Further details will be provided upon booking.
