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How to do your own PR: Putting your Tourism Business ‘on the map’


When and Where

  • Date: 18 April 2024
  • Start & End Time: 9:30 am - 4:00 pm
  • Location: Outside Leicestershire

Address: SMH Group Stadium, 1866 Sheffield Road, Chesterfield, S41 8NZ

Event Details

Looking to put your business ‘on the map’? Ever wondered how some brands get exposure on prime time TV or featured in glossy magazines?

PR can be an effective and free way for businesses to raise their profile and gain new visitors/guests, but many businesses are unsure about where to start.

This workshop is open to businesses in Leicester (and Chamber members in Leicestershire).

This introductory session to doing your own PR is aimed specifically at people from Visitor Economy businesses: visitor attractions, accommodation, activity and experience providers, cafés, bars and restaurants etc.

These interactive workshop will:

  • Breakdown the skills and strategies needed to promote your tourism business in print, on social media, radio and television.
  • Include time to reflect on and start doing (or improve) your own PR.

Molly Scott | Digital Marketing and PR Consultant

After a twenty year career in education (with a focus on coaching and staff development), Molly has gradually built up a career in social media marketing and PR. In addition to her own blog about Derbyshire, Lovely Local Indie, Molly has worked in a freelance capacity for dozens of local SMEs to empower them to develop their social media, marketing and/ or PR.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

To be eligible to attend this event you must be a business based in one of the following districts: Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; or South Derbyshire.

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