Video content is ubiquitous in marketing today. It’s predicted to form an even greater part of marketing for a business in the future. Audiences love to watch video content and often find it easier to consume when attention is competitive. Most social media platforms prioritise video content – indeed, some platforms are built primarily on video. Using video in social media ensures your content is more likely to be seen by your target market and gives them the information they need to make a decision more rapidly.
This free webinar covers:
* What can video do for you and your customers?
* Why use video at all?
* Video types – feed, stories, shorts
* Content ideas
* Optimal length
* Livestreaming
What outcomes will be achieved:
* You will leave with a better understanding of why you should use video as part of your social media strategy, the video options and where they fit best.
* You’ll be able to put into practice what you’ve learned immediately.
Who should attend:
Any business that is using, or intends to use, social media as part of their marketing strategy. This session goes right back to basics including reasoning and justification for using video and does not go into technical details.
Eligibility:
Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber’s Accelerator project:
Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.
(Please note: Businesses based in districts not participating in the Accelerator project (i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact Emily Gascoyne on 07741904395 who will approve your booking.)
Delivered by Paul Ince. The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.
