In this comprehensive training, you will learn how to understand and influence buyer behaviour to close more deals. Discover the psychology behind buying decisions and learn how to leverage this knowledge to create compelling sales presentations that resonate with your buyers.
With practical exercises, case studies, and expert insights, this course will equip you with the skills and confidence you need to successfully navigate the buying process and close more deals.
About the trainer – Campbell McLean Director of Sales Geek.
Campbell is a respected sales leader with over two decades of experience. As Director of Sales Geek East Midlands, he brings extensive knowledge and a hands-on approach to help demystify sales, making it accessible and effective for all businesses.
Campbell’s leadership focuses on transforming sales perceptions, building genuine connections, and providing value. Known for his practical approach and deep understanding of customer behaviour, Campbell excels in driving growth and innovation.
These fully funded workshops are available to registered or trading businesses based in Leicester City only *eligibility checks will be undertaken
This project is funded by the UK government through the UK Shared Prosperity Fund and delivered locally by NBV Enterprise Solutions.