Join this practical and insightful webinar designed specifically for UK food & drink and retail SMEs looking to expand into Middle Eastern markets. Discover how marketing plays a pivotal role at every stage of the export journey—from pitching to partners and launching your brand, to building lasting customer loyalty and adapting strategies for regional preferences.
Packed with real-world examples and actionable advice, this session will equip you with the tools to position your brand for long-term success in the Middle East.
Outcomes:
* Understand how to adapt their marketing strategy for culturally distinct markets like the UAE (expat-heavy) and KSA (local-driven).
* Learn how to use packaging, social media, and influencer marketing to drive awareness and sales.
* Gain insights into common pitfalls and how to avoid them when entering Middle Eastern markets.
A free UK Export Academy account is needed to access this webinar.
