Getting your marketing right is so important to make sure overseas customers feel compelled to buy your products or services. It’s vital to have clear objectives for your marketing, and we’ll help you understand how to develop these in this session.
What you’ll learn:
* How to conduct effective international market research
* How to adapt your product or service for a global audience
* How to create a global marketing plan, covering your marketing messages and appropriate channels to use
Description:
Building an effective international marketing strategy involves developing a plan that helps your business successfully enter and compete in foreign markets. It requires a deep understanding of cultural differences, market dynamics, and the global competitive landscape.
An effective international marketing strategy also requires a deep understanding of local cultures, consumer preferences, competitive landscapes, and the ability to adapt your product and messaging accordingly. By conducting thorough market research, setting clear objectives, and being adaptable, your brand can build a strong, sustainable presence in global markets.
You’ll leave this session knowing how to approach defining your clear marketing objectives; with confidence to create your own global marketing plan; and know how to monitor the performance of your marketing efforts to know when to adjust them, or whether they are delivering the results that you want.
Speaker:
Adrian Howe UK Export Academy Adviser, Department for Business and Trade
Adrian has been a part of the UK Government / HM Forces for over the last 30 years, and has worked and operated all around the globe, championing equality, encouraging international cultural working links and relationships, whilst being a key advocate for the United Kingdom, and its business and exports.
To join this event you will be need to sign up for a free UK Export Academy account.
