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UK Export Academy: Understand business culture in the Middle East

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When and Where

  • Date: 9 July 2025
  • Start & End Time: 2:00 pm - 3:00 pm
  • Location: Online

Address: Online

Event Details

Join us in this free webinar to learn the dos and don’ts of Middle Eastern business culture that will save you from uncomfortable miscommunications with clients based in Saudi Arabia, Qatar and the UAE.

Outcomes:

* The common business attitudes and values in Middle Eastern countries
* Practical tips when trading with customers based in the Middle East
* Improve your communication with your counterparts in the region

Description:

Are you preparing for an in-person meeting, trade show or more regular engagement with clients based in Middle Eastern countries such as Saudi Arabia, UAE or Qatar?

This webinar will help you improving your communication with counterparts and customers in this region of the world by providing you with insights into its different cultural attitudes and values, ensuring you are able to confidently seal the deal and create long lasting business relationships.

Knowing your way around the dos and don’ts in Middle East business culture will save you from uncomfortable miscommunications in this highly competitive market.

Speaker Dr. Mohamed-Ali Ibrahim, senior business consultant, ATC Certification Limited

Dr. Mohamed-Ali Ibrahim is a senior business consultant and cross-cultural expert specialising in Middle Eastern markets. With over 25 years of experience bridging business cultures between Europe and the Arab world, he serves as an MBA lecturer in Vienna and a lead auditor for international ISO and quality management standards. His expertise in Middle Eastern business practices is complemented by his work as a professional translator and interpreter. Dr. Ibrahim holds a Master’s Degree in Translation & Interpretation Science / Management & Business Law, and a PhD in Quality & Risk Management. His unique combination of academic knowledge and practical experience makes him ideally positioned to guide businesses in successfully navigating Middle Eastern markets.

This is a free to attend webinar but to join you will need to create a free export academy account.

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