Looking for a new market for your food and drink products? Come and explore how to start selling to the Asia Pacific region, via using distributors in Thailand, Indonesia and the Philippines.
This session will provide you with practical insights on finding and appointing importers and distributors in Indonesia, Thailand, and the Philippines – three of the leading consumer-centric and emerging markets in the Asia Pacific region for imported food and drinks.
In this session, we will cover key things you need to know when working with distributors in the region, including: what the most important characteristics are when targeting distributors in these markets; how distributors like to be approached by new brands and whether it is better to target distributors on a regional or country-by-country basis.
We’ll also dive into practical hints and tips of using distributors to sell your food and drink products, to help you decide how and whether to use a distributor; and the steps you need to take to appoint one.
We’ll provide an overview of how to manage the compliance of distributors, and the documents you need to use to appoint a distributor. You’ll also learn what to avoid when using distributors, in particular the risks of appointing an exclusive distributor.
Outcomes:
* How to enter key Asia Pacific markets and the pros and cons of each
* What overseas distributors look for when assessing new brands
* Information you need to formally appoint a distributor
Speakers:
Sam Wood, Director for Exports and Head of the Export Support Service for the Asia Pacific region, Department for Business and Trade.
Windy Perez Anonuevo, Senior International Market Adviser, Export Support Service Philippines.
Cameron Gordon, Partner and Head of Client Growth, INCITE
Nada Young, Partner and Head of Client Strategy, INCITE
Will Gordon, Commercial Director, INCITE
A free UK Export Academy account will be needed to attend this event.
