Are you preparing for an in-person meeting, trade show or more regular engagement with a local client in Nigeria, or other countries in Western Africa? Join us to learn the dos and don’ts in West Africa that will save you from uncomfortable miscommunications.
Outcomes:
* The common business attitudes and values in West African countries
* Practical tips when trading with clients in Nigeria and other West African countries
* The support available from the Department for Business and Trade
Description:
Africa is a vast and diverse continent with manifold economic opportunities across all sectors. Walking towards greater regional economic integration since the establishment of the African Continental Free Trade Area in 2018, Africa is home to five of the world’s ten fastest growing economies. Nigeria and West Africa are at the forefront of the continent’s fast economic development!
However, a successful trade partnership is just not about numbers – it is also about forging a relationship of trust between seller and buyer. This webinar will help you improving your communication with counterparts and customers in Nigeria and other countries in Western Africa by providing you with insights into the region’s cultural attitudes and values.
Speakers
Irina Shmakova, UK Export Academy Adviser, Department for Business and Trade
Irina has worked in the private and public sectors, both in the UK and overseas. She has helped businesses of all sizes to develop their sales overseas, working across multiple sectors and markets.
With a particular interest in international market research, international communications and cultural awareness, Irina has led delegations of UK businesses on market visits and trade missions organised by Chambers of Commerce and DBT.
Terser Adamu Director of Growth and Strategy, ETK Group
Terser is an Africa business strategist and a qualified international trade professional with a passion for supporting businesses in entering and expanding into the African market. With over 15 years of experience and a track record of assisting over 200 companies in entering, expanding, and successfully completing projects in 34 African countries.
Terser is a former International Trade Adviser, where he was an Africa lead, assisting UK businesses in expanding into African markets by providing support and advice on trade and investment opportunities in Africa.
In his spare time you will find him hosting the award nominated Unlocking Africa Podcast, where he discusses ways to unlock Africa’s economic potential in the 21st century.
This is a free to attend webinar but to join you will need to create a free Export Academy account.
