Doing business in Germany? Expand your language and culture skills and learn about the main characteristics of German business culture.
Outcomes:
* Learn about the business attitudes and values in Germany
* Practical tips when trading with customers based in Germany
* Understand the dos and don’ts of German business culture to seize commercial growth opportunities
Description:
Germany is the UK’s largest export market in Europe and second largest globally after the US.
However, a successful trade partnership is just not about numbers – it is also about forging a relationship of trust between seller and buyer.
This webinar will help you improving your communication with German speaking counterparts and customers by giving you insight into German cultural attitudes and values.
Speakers
Kristin Mitsching, Senior Localisation Consultant, The Translation People
Certified Translator and passionate about all things localisation, Kristin brings extensive industry experience and deep cultural expertise to the table. She has worked both agency-side and directly with renowned global brands, helping them craft effective, culturally resonant localisation strategies. After spending several years abroad, she’s now back in Germany but still thrives in the diverse, multilingual environment she loves.
Svenja Müller, Chief Revenue Officer, The Translation People
With two decades in the localisation industry and a background in both business management and linguistics, Svenja blends deep business insight with language expertise. She has helped global brands craft successful go-to-market strategies across Europe, with a particular focus on the DACH region. Originally from Germany, Svenja has made the UK her home for the past 15 years and feels very much at home in both cultures.
This is a free to attend webinar but to join you will need to create a free Export Academy account.
