Are you a business owner or someone with little sales experience who struggles to sell, but knows that effective selling is key to growing the business? This free workshop is funded by Leicester City Council and the UK Shared Prosperity Fund.
This Workshop is designed specifically for non-sales professionals like you, who want to learn how to sell more effectively without the pressure of traditional “sales tactics.”
In just 3 hours, you will gain the confidence and skills needed to drive growth by communicating your product’s value and solving customer problems — not just making a pitch.
What You’ll Learn:
* The Value Selling Framework: Understand how to align your product or service with the customer’s needs and goals.
* Crafting Your Value Proposition: Learn how to articulate your product’s unique value and differentiate it from the competition.
* Understanding Buyer Psychology: Gain insight into how potential clients think and make purchasing decisions, so you can tailor your approach.
* Effective Communication Strategies: Develop conversational sales techniques that make your interactions feel natural, not pushy.
* Confidently manage the price and negotiation aspect of the sales conversation: Make sure your hard work doesn’t go to waste and you secure and protect the prices you want.
Who Should Attend?
* Business Owners & Founders who want to take the sales process into their own hands.
* Non-Sales Professionals looking to improve their ability to sell and drive business growth.
* Anyone with a great product or service, but unsure how to effectively communicate its value.
Outcomes: This workshop is hands-on, practical, and tailored to non-sales professionals. Walk away with clear, actionable strategies that you can implement immediately to increase your sales and boost your business’s success.
To be eligible to attend this workshop, you should be currently running an established business based in the Leicester City Council area.
