Many established businesses are active in marketing but unclear on what it is truly delivering. Activity is visible. Revenue impact is often not.
Refocusing your marketing to drive revenue and sustainable growth is a practical two-hour session designed for trading businesses who want greater commercial return from their marketing investment.
This session examines the gap between marketing output and measurable growth. It challenges business owners to assess whether their current activity is aligned to clear revenue objectives or simply maintaining visibility.
Using a structured Revenue Engine framework, we will break marketing down into five commercial stages. Attendees will identify where their pipeline is constrained, where revenue may be leaking and which activities are not delivering return.
The session also introduces the core financial metrics every business owner should understand, including average client value, conversion rate, cost per acquisition and lifetime value. By reframing marketing as a measurable commercial system rather than a creative function, participants gain clarity on what must change.
The final section focuses on a 90-day reset. Each attendee will leave with a defined priority, a measurable objective and a clearer plan for aligning marketing effort with revenue and growth.
This is a focused, commercially grounded session for business owners who want marketing that contributes directly to performance, not just presence.
About the speaker:
Jenny Cross is an experienced Marketing consultant
For enquires, e-mail us on bgevents@bizgateway.org.uk
There will also be the opportunity to ask questions during the event.
