Welcome to our Summer Series for Creative Businesses! Taking place every Friday in July, this series is delivered in partnership with the Create Growth Programme, led by the Leicester and Leicestershire Business and Skills Partnership. Each session offers expert-led workshops and masterclasses designed to ignite new ideas and support the growth of your creative business.
Marketing Strategy and the Use of AI in Marketing
Perfect for new business owners ready to grow their brand.
Getting your marketing right from the start is key to building a successful business. In this session, we’ll break down what a strong marketing strategy looks like and how to create one that fits your business goals and your audience. We’ll also introduce how Artificial Intelligence (AI) can support your marketing – from saving you time on content creation to helping you understand your customers better. You don’t need to be tech-savvy; we’ll show simple, practical ways to start using AI tools that can make your marketing smarter, faster, and more effective.
Trainer Bio: Jenny Cross – CEO, Marketing Consultant, and Pro Chancellor of De Montfort University
Jenny Cross is the CEO and Marketing Consultant at Cross Productions Ltd, a Leicester-based marketing agency specialising in strategic marketing for B2B businesses. With over 20 years of experience in sales and marketing, Jenny creates impactful, tailor-made strategies that support ambitious entrepreneurs in reaching their growth goals. A qualified business coach, she works closely with business owners to illuminate their brands and unlock their full potential. Alongside her work with clients across the Midlands, Jenny is Pro Chancellor at De Montfort University, where she also serves as a strategic adviser to the academic marketing department and lectures regularly. Passionate about nurturing talent and building communities, she mentors for Virgin Start-Up, is Entrepreneur in Residence at DMU, and leads the East Midlands Real Entrepreneurs’ Club. She also holds positions on the DMU Business & Law Advisory Board and is an Honorary Member of the Leaders Council for Great Britain and Northern Ireland. Jenny is known for her tenacity, innovative thinking, and positive can-do approach. She has built a loyal business community around Cross Productions and has been responsible for placing over £5 million of marketing spend back into the UK economy. Her leadership has seen the development of a high-performing team, the delivery of impactful campaigns for brands of all sizes, and a continued drive to educate and connect others through her work in both business and academia
Agenda
1. Welcome & Introduction
2. Understanding Marketing Strategy
3. Building Your Own Strategy
4. Introduction to AI in Marketing
5. Hands-On Demo or Walkthrough
6. Questions, Support & Next Steps
Organized by: De Montfort University
