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IP in the Real World: Practical Know-How for Startups & SMEs

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When and Where

  • Date: 4 December 2025
  • Start & End Time: 12:00 pm - 1:00 pm
  • Location: Online

Address: Online

Event Details

Top IP experts share practical advice and real-life examples to help startups and SMEs protect and leverage their intellectual property for commercial success.

What you’ll learn
Identification of Common IP Challenges – explore pitfalls and misconceptions, and how to avoid costly mistakes.
Apply your knowledge – building on the UKIPO’s webinar, listen to practical and commercial IP advice using real life examples.
Take control – identify the questions you need to ask and recognise when to seek professional advice.

Description
Building on the webinar hosted by the UK Intellectual Property Office in this Business Skills series, top intellectual property experts share their experience in advising start ups and SMEs using real life examples and applying practical commercial advice.

Speakers
Alice Anderson
Chartered Trade Mark Attorney, GJE

Alice’s work focuses on start-ups and medium sized UK companies in the early stages of protecting their brand, making sure that the right questions are asked at the outset and providing strategic advice. She also deals with larger, multi-national companies where the focus lies in expansion and enforcement.

Mark Aldred
Chartered Patent Attorney, GJE

Mark provides tailored advice to help clients utilise the patent process to work towards their commercial goals. Mark handles patent matters across a variety of different technical areas, primarily physics, engineering, and computer-implemented inventions. He enjoys working with early-stage companies to develop an IP strategy that supports their growth.

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