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Leicester City Council: From Passion to Profit: Why Values Matter in Small Business

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When and Where

  • Date: 18 February 2025
  • Start & End Time: 9:30 am - 12:30 pm
  • Location: Leicester City

Address: LCB Depot 31 Rutland Street Leicester Leicestershire LE1 1RE

Event Details

Discover how living our values can make your role easier, your client base stronger, and your business unstoppable in this free workshop!

Values are the core, internal principles by which we choose to live our lives. They provide our inner compass and drive our ethics, actions and excellence. and make decision making easier.

So, how does that impact your business?

If your values and attitudes are aligned with how you communicate both internally and externally you will attract the clients you desire, the employees you trust and have a business that fulfils its true potential, how great would that be!

Why Attend?

As a small business owner, you already have the passion—but how do you turn that passion into long-term success? The answer lies in your values. This workshop will show you how embracing and embedding the right values can:

Attract Loyal Customers: Stand out in a crowded market by building trust and creating an authentic connection with your audience.

Guide Your Decisions: Use your values as a compass to navigate challenges and make smarter, more impactful business moves.

Boost Your Brand: Craft a compelling story about your business that resonates with people and turns them into lifelong fans.

Increase Profits with Purpose: Learn how businesses that stay true to their values see increased customer loyalty, better word-of-mouth, and sustainable growth.

Motivate and Retain Employees: Foster a strong workplace culture that inspires your team to go above and beyond.

This isn’t a dull lecture—this is a hands-on, interactive workshop designed to help you define, refine, and leverage your business values for greater success. You’ll walk away with practical strategies, fresh insights, and tools you can start using immediately.

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