In this free webinar Laura Derbyshire will explain how to map out your customer’s path from awareness to conversion with proven strategies and actionable insights that enhance customer experience and boost your conversion rates.
Key takeaways from this session:
- Identify and optimise the critical moments in the customer journey that influence decision-making
- Discover how tailored content and experiences can significantly improve engagement and lead to higher conversion rates
- Learn how to use customer data and feedback to refine your journey for continuous improvement
Laura is the founder of OSER, a brand and marketing consultancy that specialises in start-ups, scale-ups and investors.
Before OSER, Laura spent over 20 years in top global advertising and media agencies within the WPP and Dentsu network, including managing director and board director positions. She has a love for bringing strategy and creativity together and a passion for venture, ideas and tech innovation.
Laura is an early-stage VC deal flow pitch adviser, brand and marketing panellist and keynote speaker.
During the webinar, you’ll also have the chance to ask Laura any questions about the customer journey.
