Description:
Google Analytics is a very powerful platform to gain insight into your website visitors, how they got there and what they did. This data can be used to improve your website, helping you to retain visitors and improve their conversion rate, ultimately generating more business from your website.
Outcomes:
* The best way to set up and install Google Analytics on their website
* The knowledge to utilise the most important reports in Google Analytics
* How to make the transition from Universal Analytics to GA4
* Ensuring that their account is set up to measure conversions
* How to get the best from the data available to improve their website
* Delegates will leave with an action plan of prioritised tasks they need to complete when setting up, optimising and utilising Google Analytics
Who should attend:
* This workshop is for anyone who is responsible for managing a business website or for digital marketing in their company
* It is aimed at beginner to intermediate users and no prior knowledge of Google Analytics is required
* It is suitable whether you have a start-up or established business, even if you don’t yet have a website
This is a funded event aimed at Leicester City Centre Businesses and will be subject to eligibility questions during the checkout process to ensure you match the required criteria.
