The workshop looks at the different elements of blogging for business: what to write about, how frequently and how to ensure it does.
Blogging for business is much more than writing an update on the company or repurposing a newsletter. Not only can it improve your website’s overall performance but it can set you apart from your competition, positioning you as an organisation with knowledge, expertise and great service.
But what do you blog about? Who should author the content and how can you use content as a springboard to generating more leads and closing business?
In this workshop, we’ll look at the different elements of blogging for business: what to write about, how frequently and how to ensure it doesn’t just sit there doing nothing.
What’s covered:
* Why blogging works as an effective marketing activity
* Researching what your audience wants to know and providing help they want to receive
* Different blogging options: platform or website?
* How to structure a well-crafted blog
* Best writing practices – anyone can do it
* Tips to help readability
* SEO – the essentials you need to know and no more
* Artwork, graphics and other licensed media to help
* Promoting your content – get people reading it
* Updating existing content to refresh and increase longevity
* Analysing performance and using the information to form future plans
What outcomes will be achieved?
* Understand how blogging contributes to your business success
* Generate ideas and conduct research into the topics that your audience wants to read
* Create an action plan and blog content schedule that matches your target audience’s needs
* Learn where to source imagery in a legal and cost-effective way
Who should attend?
Anyone who would like to start a blog or improve an existing company blog so that it starts to contribute to your overall marketing strategy.
Eligibility:
Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber’s Accelerator project:
Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.
(Please note: Businesses based in districts not participating in the Accelerator project (i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact Kam Atker on 07971403786 who will approve your booking.)
Important:
Please only book if you are confident you can attend. Our workshop places are limited, and by reserving a spot and not attending, you are preventing someone else from participating. If you miss three or more events, you may be declined access to future sessions.
Delivered by Paul Ince
