Organized by: De Montfort University
Whether you’re promoting products, services or your brand, writing powerfully and with purpose can enhance your business success.
In fact, the way your business communicates through the written word can be a key tool in your professional ‘toolkit’. Effective copy can help you inspire action and engagement and strengthen your message. In this session, we’ll explore aspects of good copywriting practice and some key principles for how to make words work harder.
Trainer Bio: Gillian Heggs – Copywriting Specialist
Gillian Heggs has 40 years’ experience as a copywriter. She’s also a highly experienced trainer, who has taught a range of copywriting skills to several thousand delegates.
Agenda
- The power of planning
- Four tips for better copywriting
- Building your brand voice
- Getting attention: headlines
- Starting strongly
- Using words to communicate more clearly
- What are we really ‘selling’?
- Driving response: how can we make our call to action work harder?
