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Sustainable East Midlands campaign launched by Chamber

11 November 2020

East Midlands Chamber has urged the region’s businesses to go green and reap the benefits to their bottom line in a new campaign.

The Sustainable East Midlands initiative will highlight both the business case and regulatory requirements for companies that engage with the low-carbon agenda.

It includes a new online information portal that will point firms to financial support available to them and a series of educational events, beginning with the East Midlands Energy Summit next week on 19 November.

The campaign has been launched following research by the Chamber and University of Derby, which highlighted how sustainability is rising up the business agenda – but also showed a gap in awareness for many organisations.

East Midlands Chamber chief executive Scott Knowles said: “With the seismic shift in the economy and the way businesses look to develop new ways to operate, there is no better time to focus on the opportunities and the potential offered by the sustainability agenda.

“With its manufacturing heritage, innovative businesses and academic base, the East Midlands has the raw ingredients to be at the forefront of delivering a low-carbon economy – particularly important at a time when the UK Government has a vision to ‘build back greener’ from the pandemic.

“This isn’t just about sustainability for the sake of being greener, as this translates into the bottom line of businesses through efficiency and resilience. Adopting greener credentials reduces running costs and helps to win new contracts and business.

“The Sustainable East Midlands campaign will play a pivotal role in shining a spotlight on the great companies already heavily engaged in the low-carbon agenda, while signposting more businesses in this direction – because now is the time to take responsibility and reap the rewards.”