There are lots of different ways to respond to this question. Some people think 'innovation' is a bit too big and scary for them to get involved with it. Others see it as just another part of what they do every day in business. If you don't like the word innovation, just remember that it simply means 'thinking differently about a challenge'. The challenge could be how to develop a new product, how to reduce your costs, how to reach new customers. Watch some of these videos to find out more.
What does innovation mean to you?
Innovation Board members share their views on innovation
Dr Nik Kotecha, Innovation Board Chair
“it allows us to increase productivity and efficiency”
Dr Anthony Baxendale, HORIBA MIRA
“the most interesting part of innovation for me is culture”