Time to think differently about your business
If the recent upheaval of Brexit and Covid has taught us anything, it’s that things change rather than standing still. The world we know gets disrupted and from this disruption new things emerge.
In Lockdown, many businesses changed the way they did things to keep trading. Restaurants, cafes and pubs started offering takeaway instead of sit-down meals. Some pubs shared their space with other businesses to create delis and community cafes. Many used existing services like Just Eat or Deliveroo. Several retail shops went online to sell their goods and deliver them by post. Some B2B businesses changed to B2C to survive.
None of these changes were huge; they were simple and low-cost and kept those businesses trading instead of shutting down. Perhaps you made some small changes in your business with some staff working from home, or you changed your packaging because of supply chain shortages. All of those changes are what’s known as innovation.
It’s great that we have new ideas, products and services for our business. It’s great that we are thinking in a different way to try and grow our business. But how do we know that these new ideas will be any good? How do we know that customers will want these new products or services? How do we know we can actually make them happen to the right quality or quantity? How do we know that we can make enough money and whether the risk is acceptable? These and many more questions will be answered in this session where you will learn how to test and validate new ideas for products or services.
Who should attend
This programme of events is aimed specifically at SMEs but also at any Leicestershire business or organisation that wants to understand and learn to use new ideas in their day-to-day operations and long term planning. We recommend that a senior member of your team attends these sessions so that they can implement the ideas effectively in your business.
What we’ll cover
- An understanding of the importance of testing new ideas to see if they can work within your business
- How to use the lean method of starting new ideas to keep costs and risks small
- Understanding low cost or no cost practical ways to test new ideas
What you’ll come away with
- An understanding, using practical examples, that not all ideas are good ideas
- Knowledge of how and when to test new product or service ideas
- Knowledge of the different ways to test new ideas.
About our Speaker
Stuart Hartley is Director of the company Incrementa. He is a highly skilled and experienced Director and business scale-up, growth and leadership development expert. He has a demonstrable history of delivering leadership and business advice and coaching start-ups and scale-ups to innovate and grow their businesses. Highly skilled and experienced in supporting business in the areas of Leadership Development, Enterprise, Entrepreneurship and Star-tups, Business Strategy and Business Planning, Stuart also has specialist experience in working with technology and engineering businesses along with those from more creative sectors, including marketing and creative agencies. He has a Master of Business Administration (MBA).