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Paid Advertising in the Current Climate

When and Where

  • Date: 3 June 2020
  • Start & End Time: 2:00 pm - 4:00 pm
  • Location: Online

Address: Webinar

Event Details


Keeping visible to both existing and new customers is critical right now. This webinar will cover opportunities to keep customers informed and ready to come back when the current climate changes.

Many businesses are asking the question – should they stop all forms of paid advertising online? This webinar will cover the options you have as a business already advertising on search or on social – and what opportunities there may be to keep your customers informed about your services and your business. The webinar will look at why it is critical to be open and honest with your customers and potential customers via paid advertising, as well as investigating the potential opportunities in preparing for a positive change to the current circumstances we find ourselves in (and how to use that to your advantage)

Who should attend:
You should attend this webinar if your business is already advertising on search (Google and/or Bing) or on social media (Facebook or LinkedIn) and you are undecided on whether you should pause all your advertising. If your business isn’t currently advertising then you will need to be familiar with either search advertising or social advertising.

This webinar will cover:

  • Google Search Advertising & Branded Search – discover how to communicate with customers and potential customers whilst keeping your advertising spend down to a minimum.
  • Google Display Advertising & Branded Display – learn how to communicate clear messages to your customers and how to build a list of people to retarget when the current climate restrictions are lifted.
  • Social Advertising including Facebook & LinkedIn – find out how you could be using Facebook Ads and LinkedIn Ads to communicate with customers and potential customers whilst keeping your spending low.

Webinar outcome:
Attending this webinar will give you actionable ideas on how to make the most out of the current climate and how to be ready to take advantage of restrictions being lifted at some point in the future. You’ll understand how to maximise your paid advertising budget in a positive way for your business.

This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.

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