Time to think differently about your business
If the recent upheaval of Brexit and Covid have taught us anything, it’s that things change rather than standing still. The world we know gets disrupted and from this disruption new things emerge.
In Lockdown, many businesses changed the way they did things to keep trading. Restaurants, cafes and pubs started offering takeaway instead of sit-down meals. Some pubs shared their space with other businesses to create delis and community cafes. Many used existing services like Just Eat or Deliveroo. Several retail shops went online to sell their goods and deliver them by post. Some B2B businesses changed to B2C to survive.
None of these change were huge; they were simple and low-cost and kept those businesses trading instead of shutting down. Perhaps you made some small changes in your business with some staff working from home, or you changed your packaging because of supply chain shortages. All of those changes are what’s known as innovation.
For many businesses, innovation comes from the introduction of new products or services. However, between 70% and 90% of new products fail. Growing your business through new products or services is tricky – it can be expensive and time consuming. It all starts with empathy though – understanding what customers actually want – NOT what you think they want. This session will go through a chronological series of steps designed to improve your new product or service success rate.
Who should attend
This programme of events is aimed specifically at SMEs but is also open to any Leicestershire business or organisation that wants to understand and learn to use innovation in their day to day operations and long term planning.
What we will cover
- Understanding the 9 stages to product innovation
- Knowledge of the principles of design thinking – the new product development journey starts with a problem.
- How to understand the “problem”
- Developing a value led solution to the problem.
What you will take away
- An understanding of the process of developing a new product or service idea.
- Knowledge of how to understand the problem and how to create a new product or service that directly addresses these problems.
- Knowledge of how to create a value proposition for a new idea.
- Knowledge of how to create a business case for a new product or service.
About our Speaker
Stuart Hartley is Director of the company Incrementa. He is a highly-skilled and experienced Director and business scale up, growth and leadership development expert. He has a demonstrable history of delivering leadership and business advice and coaching start-ups and scale ups to innovate and grow their businesses. Highly skilled and experienced in supporting business in the areas of Leadership Development, Enterprise, Entrepreneurship and Start-Ups, Business Strategy and Business Planning, Stuart also has specialist experience in working with technology and engineering businesses along with those from more creative sectors, including marketing and creative agencies. He has a Master of Business Administration (MBA).