Video is a preferred format for most social media channels. Website visitors will watch a short video as an introduction to your business, or to find out how you will be able to help them. YouTube is the second largest search engine after Google. Fortunately, you don’t need lots of equipment to take advantage of video.
Most people have access to a video recording studio that fits right in their pocket. Today, smartphones are so sophisticated that they can record in high definition, with decent audio and even allow you to edit your film on the device itself.
When we know that video is a preferred content by platforms and audiences alike, it makes sense for all businesses, regardless of size, to use video in their marketing. In this workshop, you’ll learn how to make the most of the technology you have to hand to get better results from video.
Who should attend this online workshop?
This workshop is for anyone considering using video to increase their own visibility online or increase the brand awareness of their company. This workshop is especially valuable to people new to video.
What will we cover?
- Why video is an important part of a marketing strategy
- Ideas for creating video
- Basic video content structure
- Filming using your phone
- Lighting and audio options
- Editing your video
- Tools to assist you
What outcomes can you expect from joining us?
After attending this workshop, you will:
- Understand why video is important to your marketing efforts
- Be able to create a video storyboard/structure
- Be able to use your smartphone to film a video
- Understand basic editing processes using a smartphone
This is an interactive, action planning online workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.
Here’s how simple it is to book your place
This online webinar has limited places and priority will be given to those businesses who have accessed less than 12 hours of support through the programme and they are trading SMEs based in Leicester and Leicestershire.
This workshop will be delivered via ‘Go To Training’. To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Growth Programme. If you’re not already registered, you can do this now: http://www.ebusinessclub.biz/register
Once you are registered onto the programme you can book your place onto our webinars and workshops. Please note we can only accommodate one delegate per organisation on this webinar.
To register for a place all you need to do is complete our booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer.
This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.