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How to use LinkedIn ads to attract new clients

Sorry this event has past and is no longer available. Please view the events page for the current calendar.

When and Where

  • Date: 23 June 2022
  • Start & End Time: 1:30 pm - 4:30 pm
  • Location: Leicester City

Address: Mercure Leicester, The Grand Hotel, Granby Street, Leicester LE1 6ES

Event Details

Would you like to start exploring the opportunities LinkedIn Ads could provide your business? Maybe you’re already using the platform, but want to improve your strategy? Wherever you are on your LinkedIn Ads journey, this seminar is a must if you’d like to improve the performance of your campaigns.

It is estimated that over 75% of the working population in the UK has a LinkedIn profile. As a Social Media platform, that means it provides a huge opportunity for you to promote your organisation’s products and services to a substantial audience and grow its client base.

In this seminar you will see the features and benefits LinkedIn Advertising offers your business, including building audiences to target different advertising options and creatives and how to use the LinkedIn Insights Tag to reconnect to your website visitors.

Who should attend this seminar?
If you’ve ever considered advertising on LinkedIn to attract new clients, or if you’re already trying it but want to find ways to improve the results, this webinar is perfect for you. You don’t need to have any prior experience of LinkedIn Ads to get involved and start optimising your current advertising strategy.

Only businesses based in designated UK Community Renewal Fund areas are eligible. In the East Midlands, these are:

  • Derbyshire Dales and the High Peak
  • Bassetlaw, Mansfield, Newark and Sherwood
  • Nottingham City
  • Leicester City

What will we cover?

  • Understanding the options with LinkedIn Ad Creatives.
  • Managing budgets, bidding, and Ad scheduling.
  • Using LinkedIn audience creation and targeting.
  • Setting up the LinkedIn Insights Tag for advanced audience targeting.
  • Utilising Ad reporting and providing tips on optimisation.

What outcomes can you expect from joining us?
After attending this seminar, you will:

  • Actionable ideas to help you get the most out of your LinkedIn advertising.
  • An understanding of how to create advanced audiences to target.
  • The ability to deploy the LinkedIn Insights Tag to improve conversion rates

Who’ll be presenting this seminar?
Liam Lally is owner of Zaddle Internet Marketing based in Welton. Liam has built an impressive reputation in digital marketing and is considered to be one of the region’s leading authorities on Social Media and Networking. He specialises in Paid Digital Advertising and is a certified Google AdWords partner and Hootsuite professional, providing businesses of all sizes with advice, training and, if required, full management of their Google AdWords PPC campaigns.

Please contact Kam Atker, Events & Engagement Officer Tel: 07971403786 or email: kam.atker@emc-dnl.co.uk for further information.

East Midlands Accelerator is part-funded by the UK Government through the UK Community Renewal Fund.

The UK Community Renewal Fund is a UK Government programme for 2021/22. This aims to support people and communities most in need across the UK to pilot programmes and new approaches to prepare for the UK Shared Prosperity Fund. It invests in skills, community and place, local business, and supporting people into employment. For more information, visit https://www.gov.uk/government/publications/uk-community-renewal-fund- prospectus

Sorry this event has past and is no longer available. Please view the events page for the current calendar.