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Getting started with social media advertising

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Sorry this event has past and is no longer available. Please view the events page for the current calendar.

When and Where

  • Date: 23 June 2022
  • Start & End Time: 9:30 am - 12:30 pm
  • Location: Leicester City

Address: Mercure Leicester, The Grand Hotel, Granby Street, Leicester LE1 6ES

Event Details

Are you already using social advertising to attract new customers and clients to your business? Or maybe considering trying it for the first time? If you are, this seminar will provide you with an excellent introduction – including practical advice on getting going and tips on getting better results if you’ve already started utilising paid campaigns.

Social media advertising (or paid social marketing) is an effective digital marketing channel. It provides organisations with the opportunity to target, reach, engage and convert new prospects (many of whom would not normally see their organic posts), in addition to marketing new goods and services to existing customers.

Who should attend this seminar?
This seminar is particularly aimed at business owners or marketing professional who are exploring social media advertising for the first time to support their organic activity or have made a start and wish to improve the effectiveness of their current paid social media campaigns.

Only businesses based in designated UK Community Renewal Fund areas are eligible. In the East Midlands, these are:

  • Derbyshire Dales and the High Peak
  • Bassetlaw, Mansfield, Newark and Sherwood
  • Nottingham City
  • Leicester City

What will we cover?

  • Evaluating the features and benefits of paid social marketing, versus organic social marketing.
  • Integrating paid social into your social marketing strategy.
  • Understanding different campaign objectives and planning for success.
  • Deciding which bidding strategies to consider and measuring success.
  • Looking at paid marketing options across different social media platforms choosing the right one for your audience.
  • Mastering audience planning and targeting and quantifying the success of different paid strategies.
  • Learning how to manage and measure the effectiveness of your paid social marketing campaigns.

What outcomes can you expect from joining us?
After attending this seminar, you will be able to:

  • Plan and implement ad campaigns across a range of social media platforms including Facebook, Instagram, Twitter and LinkedIn.
  • Confidently understand how paid social marketing works.
  • Identify the right audience for your business across different social platforms and target them effectively.
  • Plan and manage your own social marketing campaigns.

Who’ll be presenting this seminar?
Liam Lally is owner of Zaddle Internet Marketing based in Welton. Liam has built an impressive reputation in digital marketing and is considered to be one of the region’s leading authorities on Social Media and Networking. He specialises in Paid Digital Advertising and is a certified Google AdWords partner and Hootsuite professional, providing businesses of all sizes with advice, training and, if required, full management of their Google AdWords PPC campaigns.

Please contact Kam Atker, Events & Engagement Officer Tel: 07971403786 or email: kam.atker@emc-dnl.co.uk for further information.

East Midlands Accelerator is part-funded by the UK Government through the UK Community Renewal Fund.

The UK Community Renewal Fund is a UK Government programme for 2021/22. This aims to support people and communities most in need across the UK to pilot programmes and new approaches to prepare for the UK Shared Prosperity Fund. It invests in skills, community and place, local business, and supporting people into employment. For more information, visit https://www.gov.uk/government/publications/uk-community-renewal-fund- prospectus

Sorry this event has past and is no longer available. Please view the events page for the current calendar.