How to use it to deploy marketing tags to gather and utilise visitor behaviour data.
Google Tag Manager is a free tool that makes it incredibly easy to add “tags” used to gather information about visitors such as Google Analytics, Facebook Pixel and many others to your website. It also means you can add or remove tags without needing the help of a web developer and perhaps most importantly, you can create rules about how the tags should operate and send information from web pages to the platforms the tags belong to.
This webinar will show you how to install and set up Tag Manager for many common tags, including Google Analytics, Facebook Pixel, LinkedIn InsightTag, Google Ads Remarketing tag and Hotjar. You will learn how Tag Manager can send Events to Google Analytics and Facebook, making it easy to track clicks, file downloads, form submissions and other actions in web pages without having to bother your web developer.
You’ll learn how to gather extra data in Google Analytics, such as scroll depth (how far down a page users scroll), tracking video plays or if a visitor prints a page. You’ll also learn how to use Tag Manager to implement features such as cookie notices and email subscription overlays.
Who should attend:
This webinar is aimed at those who manage their own business website. You will learn how to set up tags and track visitors activity on your website. It will also provide you with useful tips on how to collate and report results in Google Analytics. You don’t need to be technical or have any experience – the webinar is pitched at beginner to intermediate level.
This webinar will cover:
- What Google Tag Manager is and how it works.
- How to create your GTM account and install it on your website.
- Adding common tags (Google Analytics, Facebook Pixel etc.) and creating triggers to fire them.
- Creating Events for Google Analytics to track downloads, form submissions and other actions.
- Adding your own code for cookie notices and email overlays.
This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.