Getting Started with Brand Meaning: understanding the importance of maintaining position and purpose
Building a strong brand and understanding your purpose is now more important than ever. Your staff, customers and community need to understand who you are and what you stand for especially in times of crisis.
This seminar will help you to understand what a brand is, why it matters to your business and how to communicate this to your ‘tribe’. During the workshop, Lindsey will offer simple, practical tips on defining and building a strong brand.
By the end of this 2-hour engaging seminar, you will all come away with a much better understanding of how to make your brand work for your business and how better to engage with your target clients at this unprecedented time.
Who is it for?
The workshop is ideal for leaders of small and medium-sized businesses and a great opportunity for business owners, marketing managers, creative and design staff or anyone who works with your brand on a daily basis.
This Webinar will Cover:
- What is a brand
- Brand purpose and why it’s important
- How you should communicate to your ‘tribe’
- How to make your brand work for you and your clients
You will have a clearer understanding of your brand and its purpose and how best to communicate that to your audience.
About the Speaker – Lindsey Newman-Wood:
The session is run by Lindsey Newman-Wood from Passion Marketing who strives to make all her workshops engaging, fun and full of hints and tips to take away and use in your business right now.
This presentation is delivered in partnership with Business Gateway Growth Hub and Passion Marketing and is part-funded by the European Regional Development Fund. Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire.