Enhancing your brand through storytelling – explore the ways you can give your business bigger brand impact through storytelling
Brand storytelling is a strategy used in brand marketing to increase brand awareness. It can strengthen and increase your audience by creating an emotional connection. Today’s audience is driven by personal connections that they make with brands.
Most brands are poor at brand storytelling. They take the “brand” component too literally and make it all about them. Or they create content without a real story.
Done well, brand storytelling can be not only a differentiator but a memorable opportunity to draw and engage an audience.
In addition to giving your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and why this matters, consistently across all communication.
For a brand story to work, it must go beyond a brand’s products and services. You have to create something that your audience wants to be a part of and show that you really ‘get’ who they are and what they need.
Brand storytelling is no longer just ‘a nice to have.’ It is a need to have, and what will ultimately maximise your business’s visibility, profit, and impact.
In this engaging and interactive session, Lindsey Newman-Wood will help you explore:
- What’s your reason for being? What’s your WHY?
- What’s your history and why it’s important
- Who are your main characters?
- What’s your company mission?
- What are your brand values and how to communicate them
- How to use your Brand Story as your marketing strategy compass.
About the Speaker:
Delivered by Lindsey Newman-Wood who is known for her fun, engaging and practical webinars. She has a wealth of experience of working with businesses of all sizes to ensure their Brand Strategy is meaningful and engages with its staff and audience.
This presentation is delivered in partnership with Business Gateway Growth Hub and Passion Marketing and is part-funded by the European Regional Development Fund. Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire.