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Crucible Business Start-up

Now's the time to make your business idea a reality

Crucible - developing your own business

A crucible is a situation in which different elements interact, leading to the creation of something new and that’s exactly what we’re offering you as a person with the idea for a new business.

Crucible is De Montfort University’s flagship business start-up programme which is now in its sixth year. In that time, the programme has supported more than 80 businesses from a variety of sectors so it has a track record of helping to launch successful start-ups.

Now DMU is working with the Business Gateway to offer you this unique programme of support.

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How will we help you?

The key to business success is you

Our key strength is helping you as an individual to develop your confidence and belief in yourself.  Of course, we provide the right support and business advice to help you build firm foundations for your business idea, but the real difference we make is in you yourself.  That’s what our students have told us over the years and they are now successful independent business people, running their own companies.

You will receive expert teaching in key areas of business – finance, marketing, business law and so on – and you can use any of our state of the art equipment and facilities to design and prototype your ideas.  But it’s the investment we make in you as a person that will make the most difference and enable you to take that step into launching and running your own business.

Five months of outstanding support

Over the next five months we have a series of practical workshops for you, if you’re keen to develop a business idea and business or if you’ve already set up your businesses and need further support in key areas.

The session will run over Thursdays and Fridays consecutively and there will only be one subject at a time.  This will give you the space and time to think about what you are learning and how to apply it to your individual businesses.

One to one specialist mentoring 

The programme offers you one-to-one time with each of our specialists to help translate the information you’ve learnt into your own business practice, through mentoring and advice sessions.

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What will we cover?


Network Building

How to get the best out of networking and building relationships


Marketing and social media

Understanding how marketing works and the effect it has on your business Building a robust marketing schedule / plan How to get the best out of social media


Branding - corporate verses personal

How to raise my personal brand to help influence my business branding


Content copywriting / story telling

How to tell your story while staying true to your brand


Growth management

Identifying opportunities for business growth, building a robust action plan, and identifying key partners/ stakeholders to help deliver the objectives


Funding – Venture Capital investment

The complexities of working with, managing, and maintaining these vital relationships


Intellectual Property and legal

An in-depth look at IP and contracting and how it will impact your business



How to build confidence and foster resilience in an ever-changing market



A key understanding of all aspects of Cashflow, TAX, VAT and grant funding

Who will be teaching and mentoring your?

We're delighted to be working with a team at DMU on this project and they have recruited an impressive group of professionals to lead each session.

The Next Steps

Apply for the Crucible programme here.